London Plus

Build | UI

A digital presence for newly-formed organisation London Plus, who champion civil society across Greater London.

The brief

To provide a bright and friendly platform that would act as a first port of call for all things voluntary sector for services across London.

The look and feel thanks to our pals at Brand Ethos was upbeat and inclusive.

Our role

We started (as we do with most projects) by drawing out a site map. This made clear all the requirements we had to include in the original brief, and let us see from a distance the issues that might arise with UX.

From this early stage we saw that we’d need to make some clever decisions in order to present content in a way that flowed.

A challenge

The site needed to act as an information gateway, with multiple entry points to six regular types of content, plus extra pages for further reading.

Organising this so the user could master the interface quickly was our priority, so we adopted tabs on two hub pages which meant the user could switch between content types easily.

As a result, and with simple colour coding of content types, there is a clean and logical feel that cuts through all levels of the site.

The outcome

A clearly laid out site that’s content-heavy but feels light and approachable, raising awareness of this important new organisation.

It’s easy for the client to update with data, guides and news through the WordPress CMS and has been built mobile-first for maximum reach.

View Website


“The team were always friendly, approachable and helpful. Although our brief to them was quite detailed, in effect, we weren’t expert enough to understand what we really needed. They were patient and guided us through the process until we had a detailed understanding of our needs, and now we have something that we feel very pleased with. We’ve had excellent feedback about the site.”

Margaret Cooney, CEO of London Plus