A complex integration project merging multiple global platforms into a single, accessible ecosystem. We implemented AI-driven search functionality and optimised data architecture to support advocacy across 60 countries.
The brief
Minority Rights Group International (MRG), operating with 300 partners across 60 countries, required a strategic consolidation of their digital ecosystem. The objective was to merge four disparate legacy websites into a unified, integrated platform. This was not merely a design update, but a critical infrastructure project to support global advocacy, legal resource management, and secure fundraising, whilst ensuring the platform remained accessible in low-bandwidth regions.
The challenge
The core complexity lay in the content migration and data architecture. We were tasked with preserving historical data relationships whilst organising a vast repository of legal cases, advocacy materials, and educational programmes.
-
Data Complexity: Migrating unstructured content from legacy theme builders to a custom framework without data loss.
-
Stakeholder Alignment: Managing cross-regional stakeholder requirements to ensure the platform met the diverse needs of minority groups globally.
-
Global Accessibility: Balancing high-impact visual storytelling with mobile optimisation and low-data usage requirements for global reach.
Our role
-
Strategic Consolidation & Architecture: We led the strategic consolidation of the digital estate, moving from fragmented sites to a single, robust source of truth. We conducted extensive discovery workshops to map complex data taxonomies, connecting content verticals (regions, countries, communities) with audience objectives.
-
AI-Enhanced Functionality: To improve the user experience across such a vast archive, we implemented AI-enhanced search functionality. This allowed for intuitive information retrieval, enabling users to navigate complex legal and advocacy data with precision.
-
Integration & Governance: We managed the complex content migration, preserving data integrity and historical records. We also delivered a governance framework that aligned internal teams on digital best practices, ensuring the platform could scale sustainably.
The outcome
Launched in January 2024, the new platform represents a significant leap in digital capability for the NGO sector.
-
Unified Ecosystem: A single, integrated platform that serves as a global hub for advocacy and resources.
-
Advanced Discovery: The implementation of AI-enhanced search and interactive visual tools has transformed how users access critical information.
-
Organisational Efficiency: By integrating donation platforms and automating workflows, we streamlined the organisation’s operational processes, freeing up resources for their core mission.
