Complex merger of three legacy government platforms into a unified digital ecosystem, establishing a governance framework that aligns diverse stakeholder needs with London’s circular economy objectives.
The brief
ReLondon (formerly the London Waste & Recycling Board) required a major digital transformation to support the Mayor of London’s objective of creating a leading low-carbon circular economy. The brief was to execute a complex merger of three disparate legacy websites into a single, unified platform. This was not just a rebranding exercise but a critical systems consolidation to serve multiple government departments, London boroughs, and the public.
The challenge
The project faced significant operational and technical hurdles:
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Legacy Consolidation: Merging three separate legacy sites required a complete re-architecting of data structures and content strategy to prevent data loss and maintain SEO authority.
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Regulatory Constraints: As a government partnership, the project demanded rigorous adherence to regulatory standards and accessibility compliance.
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Stakeholder Complexity: Success depended on negotiating complex alignment across various government departments and operational teams, each with distinct priorities and audiences.
Our role
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Project Governance & Leadership: We established a robust project governance framework to ensure delivery within strict regulatory constraints. We led the strategic roadmap, moving beyond simple delivery to facilitate cross-departmental collaboration, improving overall organisational efficiency.
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Systems Integration: We managed the technical complexity of merging multiple digital estates, overseeing data migration and ensuring seamless integration with internal government systems and software.
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Strategic Alignment: We acted as the bridge between technical execution and policy objectives, creating a technology roadmap that directly supports London’s circular economy goals.
The outcome
The unified platform, launched on time and within a complex regulatory environment, has become a central tool for London’s green transition.
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Unified Digital Estate: A single, user-centric platform that consolidated fragmented resources into a cohesive service.
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Operational Efficiency: The new digital architecture streamlined internal processes, allowing for dynamic content delivery (guides, podcasts, reports) without technical friction.
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Stakeholder Success: The project successfully balanced the needs of diverse government stakeholders, delivering a solution that articulates the ReLondon mission with renewed clarity and capability.
