BlueMark is an American based company and the leading provider of impact intelligence and independent verification for the sustainable and impact investing market. As a fellow B corp certified company we were excited to work with blue mark as our values were very aligned.
0.83s
Page fully loaded
(average is 10.3 secs)
0.17g
CO2 per page view
998kb
Total page size
(average is 3.4mb)
The brief
The initial brief was to design and build a micro site to display an annual report with complex data in an interesting and visual way. The brief evolved into a full site rebuild and design.
Data and insights are central to their work, and the brief required us to bring these elements to the forefront with precision and clarity. Thoughtful navigation throughout the site was essential to achieve this, ensuring an intuitive and seamless user experience paired with sharp visual design elements.
The challenge
Working with large, complex, and constantly evolving data sets presents unique challenges. It was essential to enable regular updates through a CMS, which added an extra layer of complexity to the development process.
Our role
Guidance – Our role began with a series of workshops to clarify the client’s priorities before starting the design and development process. We took the lead in organising and categorising the data to identify the most impactful information for visualisation. Aligned with the company’s values, we also advised the client on best practices for accessibility and sustainability, ensuring the project met high standards in both areas.
Ongoing support – Our role continues well beyond the launch, as we provide top-quality maintenance and sustainable hosting to ensure the site’s long-term performance and durability.
Adding value – We recognised an opportunity to add value by building and implementing a custom analytics dashboard enabling real-time monitoring of user engagement and success metrics.
The outcome
The annual report project is ongoing, with continued updates and refinements based on new insights and feedback.
The CMS was designed with flexibility in mind, allowing easy updates to keep the data fresh and relevant. This adaptability has been instrumental in managing the evolving content of the report seamlessly.
The custom built analytics dashboard feature has proven invaluable in assessing the report’s impact and making data-driven improvements.
Overall, the project has been a success, meeting and exceeding expectations for usability and engagement.
The initial brief was to design and build a micro site to display an annual report with complex data in an interesting and visual way. Due to the success of this project bluemark commissioned hertech to design and build their main website. Our relationship has evolved into a long term, ongoing partnership.
