Children’s Burns Trust are a national charity dedicated to providing rehabilitation support for burned and scald injured children and their families.
This project entailed a comprehensive digital transformation, encompassing a brand refresh, developmental enhancements, and adherence to accessibility standards. The primary goals were to elevate the user experience, optimise technical performance, particularly on mobile devices, and implement design elements to bolster the functionality of the website’s donation platform.
We completed a successful brand refresh, infusing it with a clean and modern aesthetic while strategically utilising colour to effectively distinguish and guide the three distinct user groups. Leveraging analytics and prioritising accessibility, we simplified signposting and optimised the user experience, resulting in an intuitive and user-friendly interface that caters to all individuals involved. Additionally, we seamlessly integrated the store with the website, eliminating the previous separation and providing a unified and cohesive online experience.